ABOUT THIS PROJECT

Campaign created as a proposal to promote Guaraná Carioca, a refreshing, energizing drink that has everything in common with Rio de Janeiro.

The product is unknown by the large public, so we decided to take the product to the people through a traveling van that would make stops at strategic points of the Zona Norte, Zona Oeste, Zona Sul and Baixada Fluminense.

A tent-shaped structure would be set up at these points, where the product would be exposed for public tasting and summer-themed activities would be performed by animators.



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